When Software Meets Sales: UltraTech’s Stanley Jacob Shares Industry Wisdom
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At SDMIMD, students of the Sales and Distribution Management program recently had the opportunity to gain firsthand industry insights from Mr. Stanley Jacob, Vice President – Marketing at UltraTech Cement (Aditya Birla Group). His presentation—titled “Software Meets Sales: Transforming Data Insights into Sales Mastery”—captivated the audience with the story of his own career transformation. Beginning as a software programmer, Mr. Jacob later moved into sales and marketing with Forbes Gokak (a TATA Group company) before advancing through leadership roles at L&T Cement and eventually UltraTech Cement. In sharing his journey, he emphasized how adaptability, learning, and vision serve as the pillars of growth.
During the interactive session, Mr. Jacob walked students through the inner workings of the cement industry and key managerial practices. He shed light on the entire supply chain, from production to delivery, and illustrated how distribution networks link the production hub to end customers. He discussed modern sales strategies driven by data and explained how building a distinctive brand requires consistency, trust, and differentiation. Perhaps most importantly, he stressed the importance of customer-centricity—understanding customer needs, creating real value, and sustaining long-term relationships.
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