Cases in Management : Volume IX

	Title : Cases in Management : Volume IX Editors : Dr. N.R. Parasuraman, Dr. Venkatraja B, Dr. Nilanjan Sengupta & Dr. Srilakshminarayana.G ISBN: 978-93-83302-48-2 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2020 Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
		Volume VIII Volume VII Volume VI Volume V Volume IV Volume III Volume II Volume I
Suresh M. R. (2020). ABC Regional Cooperative Dairy Federation's Bottled Water Marketing Initiative. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
K. Riyazahmed (2020). Alpha Investments. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Gandhi L. (2020). Café Coffee Day- A lot more has happened. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Sugant R. (2020). Can "Prestige" continue to be the pride of Indian kitchen?. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Srilakshminarayana G. (2020). Can an Automated Model be Built for Predicting the Chances of Sanctioning a Loan?. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Neetu Ganapathy (2020). Crisis Communication at Tesla: A Case of Profits Over People?. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Sengupta, Mousumi and Sengupta, Nilanjan (2020). Doing business with responsibility: The saga of Samsung Electronics. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Sengupta, Nilanjan and Sengupta, Mousumi (2020). Flying undeterred in a challenging environment: A case of United Airlines. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Jayakrishnan S. (2020). From Trip to Food delivery business-MakeMyTrip. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Malathi Sriram (2020). Impact of Environment, Social, Governance (ESG) on Financial Performance - A Case of Banking & FMCG sectors. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Prasad S. N. (2020). Keeping Consumers Supplied with Daily Essentials During the Covid19 Lockdowns : The Role of Kirana Stores and Unorganized Retail in Mysore City- A Case Study. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Parasuraman N. R. (2020). "Making something out of nothing" - An active strategy during passive times. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Anand Sasikumar (2020). Quality Management: Tyrax Tyres. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
Venkatraja B. (2020). Should or should not the central bank drop 'helicopter money' to stimulate COVID-19 affected economies? A dilemma. Cases in Management – Vol. IX by N.R. Parasuraman, Venkatraja B., Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].