Faculty Publications in 2021

2021 2020 2019 2018 2017 2016 2015
Dr. N.R. Parasuraman
LLB, FCS, FICWA, DBF, Ph.D.
Director & Professor - Finance
  1. Rajiv U Kalebar and Parasuraman N. R. (2021). Use of Data Envelopment Analysis CCR-I Method to Analysis the Efficiency of Selected Mutual Funds. Journal of Education: Rabindrabharati University, ISSN : 0972-7175, Vol.23(1), pp.155-166.

Dr. H. Gayathri
MBA, Ph.D
Deputy – Director & Professor - Marketing
  1. Vishwanatha, M R. and Gayathri, H. (2021). Students’ Attitude towards E-learning during COVID-19 Pandemic: An Empirical Study using the Technology Acceptance Model. The International Journal of Analytical and Experimental modal analysis, ISSN: 0886-9367, Vol.13 (1), January, pp.224-225.

Dr. M.R. Suresh
PGDRM & Ph.D
Professor - Marketing
  1. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Performance Management in Non-Profit Sports Organizations using Balanced Scorecard: A scan of extant literature and an agenda for future research. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.13 (4), April, pp.188-200.
  2. Sabitha Niketh and Suresh M. R. (2021). Sustainability Marketing versus Green Marketing the Future of a Green Economy- Analysis based on Theory of Reasoned Action. Journal of Interdisciplinary Cycle Research, ISSN NO: 0022-1945, Vol.13 (3), March, pp.511-524.

Dr. Nilanjan Sengupta
M.A. & Ph.D.
Professor - OB/HRM
  1. Shwetha, G.Y, and Sengupta, Nilanjan (2021). Impact of Covid – 19 Pandemic on the Environment: Mask Pollution. Journal of Interdisciplinary Cycle Research, ISSN : 0022- 1945, Vol.13 (2), pp.2058-2067.

Dr. Srilakshminarayana.G
M.Sc., Ph.D.
Associate Professor - Quantitative Methods
  1. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212
  2. Sugant, R,  Srilakshminarayana G, & Shyamli (2021). Factors Influencing Customer Satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Presented at the Conference on Interdisciplinary Research in Technology Management, held from 26-28 February, 2021.

Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Sriram, M. (2021). SpiceJet’s Financial Health: Alarming Red Flags! - Case. SAGE Publications: SAGE Business Cases, Online ISBN: 9781529761986, pp.16,
    DOI: http://dx.doi.org/10.4135/9781529761986.

Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Venkatraja B. (2021). Does China Exhibit any Evidence of an Environmental Kuznets Curve? an ARDL Bounds Testing Approach. Economic Thought Journal, Issue 1, ISSN 0013-2993, pp.111-132. 

 
Prof. L Gandhi 
M.A., M.B.A., M.Phil., UGC-NET
Assistant Professor - OB/HRM
  1. Gandhi L. & K. Senthil Kumar (2021). Storytelling Management and its application in organizations. Business Perspectives, ISSN: 2581-9542 (Print), ISSN:2582-3965 (Online) Vol. 2 (2) Jan-June. pp. 1-12.

Prof. Kannadas S 
MBA, M.Phil, FDP (IIM K), FDP (IISc)
Assistant Professor - Finance
  1. Kannadas S. and Manita D. Shah (2021). A Study on Impact of Behavioural Finance on Investment Decision of Single Parents in South Asian Countries. International Journal of Accounting & Finance Review, ISSN 2576-1285, E-ISSN 2576-1293, Vol.6(2), April, pp.16-37.
  2. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  3. Kannadas S. and Manita D. Shah (2021). A comparative study on investment pattern of self-employed & start-up entrepreneurs with special reference to PAN India. Indian Journal of Finance and Banking, ISSN: 2574-6081 (Print) ISSN: 2574-609X (Online), Vol.5(2), pp.62-84.

Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazahmed K. (2021). Investment motives and preferences – An empirical inquiry during COVID-19. Investment Management and Financial Innovation,  ISSN 1810-4967 (print), 1812-9358 (online), Vol.18(2), pp.1-11.
  2. Kavita Chavali, Prasanna Mohan Raj and Riyazahmed K. (2021). Does Financial Behavior Influence Financial Well-being?. Journal of Asian Finance, Economics, and Business (JAFEB), ISSN: 2288 – 4637, Vol 8 (2), pp. 273-280.
  3. Riyazahmed K. and Gunja Baranwal (2021). Determinants of credit risk. International Journal of Accounting & Finance Review, ISSN: 2576-1285; E-ISSN 2576-1293, Vol.6(1), pp.53-71
  4. Riyazahmed K. (2021). Neural Networks in Finance - A Descriptive Systematic Review. Indian Journal of Finance and Banking, ISSN: 2574-6081; E-ISSN: 2574-609X, Vol.5(2). 2021, pp. 1-27.