Faculty Publications in 2021

2021 2020 2019 2018 2017 2016 2015
Dr. N.R. Parasuraman
LLB, FCS, FICWA, DBF, Ph.D.
Director & Professor - Finance
  1. Rajiv U Kalebar and Parasuraman N. R. (2021). Use of Data Envelopment Analysis CCR-I Method to Analysis the Efficiency of Selected Mutual Funds. Journal of Education: Rabindrabharati University, ISSN : 0972-7175, Vol.23(1), pp.155-166.

Dr (Lt Col) Prasad S.N.
ME, PGDM, Ph D
Deputy Director & Professor - Strategy & General Management
  1. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.

Dr. M.R. Suresh
PGDRM & Ph.D
Professor - Marketing
  1. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Performance Management in Non-Profit Sports Organizations using Balanced Scorecard: A scan of extant literature and an agenda for future research. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.13 (4), April, pp.188-200.
  2. Sabitha Niketh and Suresh M. R. (2021). Sustainability Marketing versus Green Marketing the Future of a Green Economy- Analysis based on Theory of Reasoned Action. Journal of Interdisciplinary Cycle Research, ISSN NO: 0022-1945, Vol.13 (3), March, pp.511-524.

Dr. Nilanjan Sengupta
M.A. & Ph.D.
Professor - OB/HRM
  1. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Sustainable fashion in India: An exploratory study. Review of Professional Management, ISSN:0972-8686 (P); ISSN 2455-064 (O), Vol 19(1). pp 44-57.
  2. Sengupta, Nilanjan & Sengupta, Mousumi (2021). Issues in Leisure Travel Decisions During Covid-19 Pandemic: An Exploratory Study. South Asian Journal of Socio-Political Studies (SAJOSPS), Jan-June 2021, pp 119-124.
  3. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.
  4. Shwetha, G.Y, and Sengupta, Nilanjan (2021). Impact of Covid – 19 Pandemic on the Environment: Mask Pollution. Journal of Interdisciplinary Cycle Research, ISSN : 0022- 1945, Vol.13 (2), pp.2058-2067.

Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Sengupta, Mousumi (2021). "Communication and Presentation Skills". Course material for Post Graduate Diploma in Training and Development, offered by Indian Society for Training and Development (ISTD). 
  2. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Sustainable fashion in India: An exploratory study. Review of Professional Management, ISSN:0972-8686 (P); ISSN 2455-064 (O), Vol 19(1). pp 44-57.
  3. Nataraj R. T. and Sengupta, Mousumi (2021). Conflict in family business: A conceptual analysis. Wutan Huatan Jisuan Jishu, ISSN NO: 1001-1749, V.17(5), May, pp.217-231.
  4. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.
  5. Sengupta, Nilanjan & Sengupta, Mousumi (2021). Issues in Leisure Travel Decisions During Covid-19 Pandemic: An Exploratory Study. South Asian Journal of Socio-Political Studies (SAJOSPS), Jan-June 2021, pp 119-124.

Dr. Srilakshminarayana.G
M.Sc., Ph.D.
Associate Professor - Quantitative Methods
  1. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812
  2. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287 (Web of Science), Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692
  3. Sugant R., Srilakshminarayana G. and Shyamli Soundale (2021). Factors Influencing Customer satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Interdisciplinary research in Technology and Management: Proceedings of the International Conference on Interdisciplinary Research in Technology and Management (IRTM, 2021) 26–28 February 2021, Kolkata, India, Satyajit Chakrabarty et.al., editors, ISBN: 978-1-003-20224-0 (ebk).
  4. Srilakshminarayana G. (2021). The Behavior of Extreme and Cumulative Stock Price Random Variables during the Crisis Periods -A Study of Nifty 50 Stocks. Economic research Guardian, ISSN: 2247-8531, ISSN-L: 2247-8531, V.11(2), pp.103-129.
  5. Venkatraja B. & Srilakshminarayana (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287,
    Doi: https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-0041-1726692.
  6. Sugant, R,  Srilakshminarayana G, & Shyamli (2021). Factors Influencing Customer Satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Presented at the Conference on Interdisciplinary Research in Technology Management, held from 26-28 February, 2021.

Dr. Jayakrishnan S 
Bsc, PGDM, PGCAM & PR, FPM (NITIE)
Associate Professor - Marketing
  1. Jayakrishnan S.(2021). The downfall of fairness era - road ahead for HUL’s Dove, Fair and Lovely. The Case Journal, Emerald, DOI: https://doi.org/10.1108/TCJ-07-2020-0088.

Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Sriram M. (2021). Predicting the likelihood of hedging by Companies in India- A logit model approach. Journal of Commerce and Accounting Research, ISSN: 2277-2146, V.10(3), pp.1-12.
  2. Sriram, M. (2021). SpiceJet’s Financial Health: Alarming Red Flags! - Case. SAGE Publications: SAGE Business Cases, Online ISBN: 9781529761986, pp.16,
    DOI: http://dx.doi.org/10.4135/9781529761986.

Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812
  2. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287 (Web of Science), Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692
  3. Venkatraja B. (2021). Dynamics of Energy Consumption and Economic Growth: A Panel Estimation of Net Oil Importing Countries. Economic Studies, ISSN 0205-3292 (P), Vol.30(6), pp.63-89.
  4. Venkatraja B. (2021). Does Energy Conservation Affect Economic Growth? Evidence from India. Empirical Economics Letters, ISSN:1681 8997, Vol.20(4), April, pp.557-568.
  5. Venkatraja B. & Srilakshminarayana (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287,
    Doi: https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-0041-1726692
  6. Venkatraja B. (2021). Does China Exhibit any Evidence of an Environmental Kuznets Curve? an ARDL Bounds Testing Approach. Economic Thought Journal, Issue 1, ISSN 0013-2993, pp.111-132. 

 
Prof. L Gandhi 
M.A., M.B.A., M.Phil., UGC-NET
Assistant Professor - OB/HRM
  1. Gandhi L. (2021). HR Challenges in the Post-Covid-19 World (2021). Effective Executive- An IUP Publication, ISSN: 0972-5172, Vol.24(1), pp 43-54.
  2. Gandhi L. & K. Senthil Kumar (2021). Storytelling Management and its application in organizations. Business Perspectives, ISSN: 2581-9542 (Print), ISSN:2582-3965 (Online) Vol. 2 (2) Jan-June. pp. 1-12.

Prof. Kannadas S 
MBA, M.Phil, FDP (IIM K), FDP (IISc)
Assistant Professor - Finance
  1. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  2. Kannadas S. (2021). Investment behavior of short-term versus long-term individual investors of PAN India – An empirical study. Investment Management and Financial Innovations, ISSN (P):1810-4967, ISSN (O):1812-9358, V.18(2), June, pp.223-233.
  3. Kannadas S. and Manita D. Shah (2021). A Study on Impact of Behavioural Finance on Investment Decision of Single Parents in South Asian Countries. International Journal of Accounting & Finance Review, ISSN 2576-1285, E-ISSN 2576-1293, Vol.6(2), April, pp.16-37.
  4. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  5. Kannadas S. and Manita D. Shah (2021). A comparative study on investment pattern of self-employed & start-up entrepreneurs with special reference to PAN India. Indian Journal of Finance and Banking, ISSN: 2574-6081 (Print) ISSN: 2574-609X (Online), Vol.5(2), pp.62-84.

Dr. S Saibaba
MBA, MFM, MA, MPhil, PhD.
Assistant Professor - Marketing
  1. Saibaba S. (2021). Bibliometric Analysis and Visualization of Online Consumer Behavior – Past, Present and Future. Saudi Journal of Business and Management Studies, ISSN 2415-6663 (Print); ISSN 2415-6671 (Online), Vol.6(8), pp 268-291.

Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazahmed K. (2021). Does Demographic & Socio-Economic Status influence Investment Motives? The Empirical Economic Letters. ISSN:1681 8997,  Vol 5(1), May, pp.667-680.
  2. Riyazahmed K. (2021). Investment motives and preferences – An empirical inquiry during COVID-19. Investment Management and Financial Innovation,  ISSN 1810-4967 (print), 1812-9358 (online), Vol.18(2), pp.1-11.
  3. Kavita Chavali, Prasanna Mohan Raj and Riyazahmed K. (2021). Does Financial Behavior Influence Financial Well-being?. Journal of Asian Finance, Economics, and Business (JAFEB), ISSN: 2288 – 4637, Vol 8 (2), pp. 273-280.
  4. Riyazahmed K. and Gunja Baranwal (2021). Determinants of credit risk. International Journal of Accounting & Finance Review, ISSN: 2576-1285; E-ISSN 2576-1293, Vol.6(1), pp.53-71
  5. Riyazahmed K. (2021). Neural Networks in Finance - A Descriptive Systematic Review. Indian Journal of Finance and Banking, ISSN: 2574-6081; E-ISSN: 2574-609X, Vol.5(2). 2021, pp. 1-27.