Faculty Publications in 2020

2021 2020 2019 2018 2017 2016 2015

Dr. H. Gayathri
MBA, Ph.D
Deputy – Director & Professor - Marketing
  1. Jamnani, Ajay B. and Gayathri, H. (2020). A study on comparison of Sales Promotion Strategies of Amazon, Flipkart and Snapdeal. The International Journal of Analytical and Experimental modal analysis, ISSN: 0886-9367, Vol.12 (11), November, pp.316-323.
  2. Jamnani, Ajay B. and Gayathri, H. (2020). Promotional Strategies Adopted by Major Online Retailers in India: An Empirical Study. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.12(1), January, pp.1520-1536.
Dr. Nilanjan Sengupta
M.A. & Ph.D.
Professor - OB/HRM
  1. Gandhi, L., Sengupta, Mousumi & Sengupta, Nilanjan (2020). The Impact of the Line Managers Emotional Intelligence on Employee Motivation with Special Reference to Small and Medium-sized Enterprises (SMEs). SAMVAD: SIBM Pune Research Journal, Vol 21, December, ISSN: 2249-1880 (P); ISSN: 2348-5329 (O). pp.16-32.
  2. Sengupta, Mousumi & Sengupta, Nilanjan (2020). Sustainable Fashion: The Issues, Challenges, and Prospects. MANTHAN: Journal of Commerce and Management, July-December 2020, Vol.7 (2), pp. 74-94, Print ISSN: 2347-4440; e-ISSN: 2395-2601, doi: 10.17492/jpi.manthan.v7i2.722014.
  3. Sengupta, Nilanjan & Sengupta, Mousumi (2020). The state of exit interview : An exploratory study on the opinion of HR managers in Bangalore and Mysore. South Asian Journal of Socio-Political Studies (A Peer Reviewed International Journal), ISSN 09724613, Vol.XX (2), January-June, pp.114-119.
  4. Kudtarkar, Ravi R. & Sengupta, Nilanjan (2020). Family Purchase Decision- A Literature Review. Alochana Chakra Journal, UGC - CARE -  LIST GROUP - I - Print Journal, ISSN: 2231-3990, Vol. 9 (6), pp.6031-6038.
  5. Sengupta, Mousumi & Sengupta, Nilanjan (2020). Contemporary Research in Management : Volume IX,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-45-1]
Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Gandhi, L., Sengupta, Mousumi & Sengupta, Nilanjan (2020). The Impact of the Line Managers Emotional Intelligence on Employee Motivation with Special Reference to Small and Medium-sized Enterprises (SMEs). SAMVAD: SIBM Pune Research Journal, Vol 21, December, ISSN: 2249-1880 (P); ISSN: 2348-5329 (O). pp.16-32.
  2. Sengupta, Mousumi & Sengupta, Nilanjan (2020). Sustainable Fashion: The Issues, Challenges, and Prospects. MANTHAN: Journal of Commerce and Management, July-December 2020, Vol.7 (2), pp. 74-94, Print ISSN: 2347-4440; e-ISSN: 2395-2601, doi: 10.17492/jpi.manthan.v7i2.722014.
  3. Sengupta, Nilanjan & Sengupta, Mousumi (2020). The state of exit interview : An exploratory study on the opinion of HR managers in Bangalore and Mysore. South Asian Journal of Socio-Political Studies (A Peer Reviewed International Journal), ISSN 09724613, Vol.XX (2), January-June, pp.114-119.
  4. Divyashree, C & Sengupta, Mousumi (2020). A study on Emotional Intelligence among Tertiary care teaching Hospital Nurses. The International journal of analytical and experimental modal analysis, Vol.12 (6), June 2020, ISSN: 0886-9367, pp.1504-1521, DOI:18.0002.IJAEMA.2020.V12I6.200001.0156858850  
  5. Nataraj, R.T & Sengupta, Mousumi (2020). The Curious Case of Family Business. Alochana Chakra Journal, Vol. 9(6), pp.5145-5154.
  6. Sengupta, Mousumi & Sengupta, Nilanjan (2020). Contemporary Research in Management : Volume IX,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-45-1]
Dr. R Sugant
BE, MBA & Ph D
Professor - Marketing
  1. Sugant, R (2020). Net Promoter Score - An Evaluation of Top Companies in On-line Retailing in India. SAMVAD: SIBM Pune Research Journal, Vol.XX, June 2020, ISSN (Print): 2249-1880, ISSN (Online): 2348-5329, pp. 14-27.
Prof. Malathi Sriram
MCA, P.G. Diploma in System Analysis, M.Phil.
Associate Professor - Systems
  1. Malathi Sriram (2020). Mindtree Acquisition by L&T – A first in ‘hostile’ Takeovers. Dogo Rangsang Research Journal, ISSN: 2347-7180, Vol.10(9), September, pp.206-216.
Dr. Neetu Ganapathy
M.Sc., MDBA & Ph.D
Associate Professor - Systems
  1. Neetu Ganapathy (2020). Crisis Communication at Tesla: A Case of Profits over People?. Cases in Management – Vol. IX by N.R. Parasuraman, B.Venkatraja , Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2]
Prof. Mohamed Minhaj
MCA, M.Phil
Associate Professor - Systems
  1. Schlenker, Lee & Minhaj, Mohamed (2020). Machine Intelligence and Managerial Decision-Making. Data Analytics and AI by Jay Liebowitz [Editor]. Boca Raton, 1st Edition, ISBN:9781003019855, DOI: https://doi.org/10.1201/9781003019855.
  2. Minhaj, Mohamed (2020). Smart Retail through Market Basket Analysis (Product number 1537). India Case Research Centre, All India Management Association (AIMA). pp.4.
Dr. Srilakshminarayana.G
M.Sc., Ph.D.
Associate Professor - Quantitative Methods
  1. Sriram M. and G.S. Lakshminarayana (2020). Corporate hedging  theories and usage of foreign currency loans: a logit model approach. Investment  Management and Financial Innovations. ISSN: 1810-4967 (P), ISSN: 1812-9358 (O), Vol.17 (4), pp.367-377. doi:10.21511/imfi.17(4).2020.31      
  2. Srilakshminarayana G (2020). Role of Hyperloops in Supply Chain Management - A Review. Presented at the UDSB and International Partners Research Conference 2020, Jointly organized by SDMIMD on November 24-25, 2020.
  3. Srilakshminarayana G (2020). Behavior of Extreme and Cumulative Stock Price Random Variables during the Crisis Periods-A Study of Nifty 50 Stocks. Presented during the 2nd Rajagiri Conference on Economics and Finance (RCEF 2020), November 5-6, 2020.
  4. Srilakshminarayana G (2020). On the Tail Behaviour of the Nifty-50 Stocks during Crises. Presented during the 1st Rajagiri Management Conference (RMC 2020), October 15-16, 2020.
  5. Savitha, G.l., Srilakshminarayana, G., and Nalina K.B. (2020). Effect of Security Lending and Borrowing on Market Volatility: Evidence from Indian Stock Market. Presented at the International Finance Conference (SIFICO) 2020, organized by K.J.Somaiya Institute of Management Studies and Research, Mumbai, India, on January 17 and 18, 2020.
Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Sriram M. and G.S. Lakshminarayana (2020). Corporate hedging  theories and usage of foreign currency loans: a logit model approach. Investment  Management and Financial Innovations. ISSN: 1810-4967 (P), ISSN: 1812-9358 (O), Vol.17 (4), pp.367-377. doi:10.21511/imfi.17(4).2020.31
  2. M, Sriram (2020). City Union Bank: Residual income approach to valuation. Vision - The Journal of Business Perspective, eISSN: 2249-5304, ISSN (P): 0972-2629, Vol.24 (3), September, pp.371-375. 
Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Venkatraja, B. (2020). Testing the Long-Run and Short-Run Feedback Dynamics between FDI Inflows and GDP Growth Rate in India. The Empirical Economics Letters, Vol.19 (3), ISSN (only print) 1681 8997, pp.209-220.
  2. Venkatraja, B. (2020). Implications of Direct Tax Rejig: A Demystification Exercise. Southern Economist, ISSN:0038-4046, Vol. 58 (21), March, pp.36-38.
  3. Venkatraja, B. (2020). Does renewable energy affect economic growth? Evidence from panel data estimation of BRIC countries. International Journal of Sustainable Development & World Ecology, ISSN: 1350-4509 (Print): 1745-2627 (Online), Vol.27 (2), pp.107-113,
    DOI: https://doi.org/10.1080/13504509.2019.1679274
Prof. L Gandhi 
M.A., M.B.A., M.Phil., UGC-NET
Assistant Professor - OB/HRM
  1. Gandhi L. and Vijaykarthigeyan K. T. (2020). Emotional Intelligence (EI) and Quality of Work-Life (QWL): Exploring the Connection. IPE Journal of Management ISSN: 2249-9040 (Print), Vol.10 (2), July-December, pp. 26-37.
  2. Gandhi, L., Sengupta, Mousumi & Sengupta, Nilanjan (2020). The Impact of the Line Managers Emotional Intelligence on Employee Motivation with Special Reference to Small and Medium-sized Enterprises (SMEs). SAMVAD: SIBM Pune Research Journal, Vol 21, December, ISSN: 2249-1880 (P); ISSN: 2348-5329 (O). pp.16-32.
  3. Gandhi, L. and Kannadas, S. (2020). Impact of faculty development investment on enhancing job motivation and satisfaction among the management faculty members. Review of Professional Management, ISSN: 0972-8686 (Print); 2455-0647 (Online), Vol.18(2), Jul-Dec. Pp.12-29.  
Prof. Kannadas S 
MBA, M.Phil, FDP (IIM K), FDP (IISc)
Assistant Professor - Finance
  1. Gandhi, L. and Kannadas, S. (2020). Impact of faculty development investment on enhancing job motivation and satisfaction among the management faculty members. Review of Professional Management, ISSN: 0972-8686 (Print); 2455-0647 (Online), Vol.18(2), Jul-Dec. Pp.12-29.  
  2. Manita, D. Shah & Kannadas, S. (2020). Impact of Behavioral aspects in Mergers and Acquisitions : An Overview.  Finance India, Vol.34 (1), March, pp.127-140.
Dr. Anand Sasikumar
BTech(Mech),MBA,MS(IE,Canada), Ph.D
Assistant Professor - Operations
  1. Sasikumar, Anand (2020). An Operational approach to gauge the lean performance in bias tyre manufacturing: A Case study. International Journal of Productivity and Quality Management, DOI: 10.1504/IJPQM.2020.10028602.
  2. Anand Sasikumar & P. Acharya (2020). An Application of Analytic Network Process to Prioritize the Critical Success Factors for implementing Lean Manufacturing in Bias Tyre Manufacturing: A Case Study. Industrial Engineering Journal, ISSN 2581-4915, Vol.13 (5), May, pp.1-18.