Prerana Alumni Lecture Series 2019
On 19th January 2019, SDMites organized Technical Session by Prerana – SDMIMD Alumni Association, for the first year PGDM students. SDMIMD Alumnus Mr. Niranjan Naik, National Sales Head, Bosch, and Secretary, Prerana, delivered talk on ‘Strategic Management’ and Mr. Abhijith M.K., VP, Reliceli Bangalore, delivered the session on ‘Sales and Marketing as a career - with relevance to Industry 4.0’.
Mr. Niranjan Naik, in his speech gave a brief about Bosch’s energy and building solutions. Mr. Naik emphasised on the market oriented strategic planning which is a significant managerial process of developing and maintaining a viable fit between an organisational objective or skills, resources, and its changing market opportunities. He also focused on the strategic planning action areas which includes managing companies or businesses as an investment portfolio; assessing each business activity by considering market’s growth rate and company’s position and fit in that market; developing a strategy (game plan) to achieve long run objectives. He also highlighted that four levels in a strategic planning viz. the corporate level, division level, business level and product service level. He then elucidated the difference between a strategic plan and a business plan in terms of their respective objectives, tenure and focal points. Further, he enunciated the different components of a strategic plan and a business plan.
Mr. Abhijith M K in his speech, shared his experiences in the field of sales and marketing, He narrated the challenges he had faced at the threshold of his career in the field of sales. Mr. Abhijith stated that, the students should be ready to face challenges and mange it well when they take up a career in the field of sales and marketing. He opined that, different industries and markets follow the same concepts but adopt different methodologies. He also requested students to have a firm conviction and never give up during turbulent times. He further added that, in order to be successful in this career, it is essential to do things differently and tap every opportunity that comes by. Mr. Abhijith concluded his speech by enlightening the students about the business with relevance to the industry 4.0
The session was concluded with a question and answer forum wherein the students took an active part.
|