Startup Charcha, 2021, culmination event of various entrepreneurship activities, was organized by SWAYAM - The eCell of SDMIMD on March 12, 2021. A panel discussion on “How Start-ups Succeed and Why they Fail?" was conducted as part of the event with Mr Saurabh Shah, Vice President, Idea Lemon Institute for Entrepreneurship, Nagpur; Mr R. Nataraj, PhD Scholar, SDMIMD; and, Ms Meghana R. PGDM Student, SDMIMD; as members. The discussion was moderated by Dr. Prasad S.N., Professor - Strategy, SDMIMD.