Faculty Publications in 2021

2022 2021 2020 2019 2018 2017 2016 2015
Dr. N.R. Parasuraman
LLB, FCS, FICWA, DBF, Ph.D.
Director & Professor - Finance
  1. Parasuraman (2021). Derivatives and Risk Management. McGraw Hill Education (India) Private Limited, 4th ed., ISBN-13‏: ‎ 978-9354601866; pp.335.
  2. Rajiv U Kalebar and Parasuraman N. R. (2021). Use of Data Envelopment Analysis CCR-I Method to Analysis the Efficiency of Selected Mutual Funds. Journal of Education: Rabindrabharati University, ISSN : 0972-7175, Vol.23(1), pp.155-166.
Dr (Lt Col) Prasad S.N.
ME, PGDM, Ph D
Deputy Director & Professor - Strategy & General Management
  1. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.
Dr. M.R. Suresh
PGDRM & Ph.D
Professor - Marketing
  1. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Implementation of the Sports Policy I India: a scan of extant literature and Conceptual Framework. 2nd International conclave on Globalizing Indian Thought (GIT 2021), Indian Institute of Management Kozhikode; December 16-18, 2021.
  2. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Public-Private Partnership (PPP) in Sports Sector - A scan of extant literature with a special focus on Odisha State. 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends November 25-26, 2021, Mysuru, India
  3. Suresh, M. R., Sunil, M. V. (2021). Building Partnership for Social Initiatives: a Compendium of Cases in Public Private Partnership (PPP) – volume 1 & 2; SDM Institute for Management Development (SDMIMD) and Administrative Training Institute (ATI) PPP Cell, Mysuru; ISBN: 978-93-83302-54-3.
  4. Sabitha Niketh and Suresh M. R. (2021). Determinants of Consumer Behavior impacting Green Marketing. JASC: Journal of Applied Science and Computations, ISSN:1076-5131, Vol.8(12), pp.73-95.
  5. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Performance Management in Non-Profit Sports Organizations using Balanced Scorecard: A scan of extant literature and an agenda for future research. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.13 (4), April, pp.188-200.
  6. Sabitha Niketh and Suresh M. R. (2021). Sustainability Marketing versus Green Marketing the Future of a Green Economy- Analysis based on Theory of Reasoned Action. Journal of Interdisciplinary Cycle Research, ISSN NO: 0022-1945, Vol.13 (3), March, pp.511-524.
Dr. Nilanjan Sengupta
M.A. & Ph.D.
Professor - OB/HRM
  1. Sengupta, Nilanjan and Shwetha G Y (2021). A Case Study on Sustainable GHRM Practices with Respect to Pharmaceutical Industry. International Conference on “Global Perspectives on Business, Economy And Society - for Sustainability in the New Normal” Sponsored by AICTE, 5th and 6th August, 2021, ISBR Business School in association with ISBR College, Bengaluru.
  2. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Awareness about sustainable fashion among Indian youth : An exploratory study in Bangalore and Mysore. Strategic Management Forum Annual Conference 2021 scheduled from 27 to 30 December 2021 to be held at IIM Nagpur, India.
  3. Sengupta, Nilanjan & Sengupta, Mousumi & Gandhi, L. (2021). Managing stress during fighting Covid 19 time: A perception study among the healthcare workers in Bangalore and Mysore. SDM Centre for Developmental Studies (SDM CDS), SDM Institute for Management Development (SDMIMD), Mysore. pp.73.
  4. Shwetha, G Y & Sengupta, Nilanjan (2021). A Systematic Literature Review on Green HRM Practices In IT Sector. 9th International HR E-Conference on “Talent management and Leadership challenges in the new normal business", December 16-17, 2021, SDMIMD, Mysore, India, ISBN: 978-93-83302-52-9.
  5. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Sustainable fashion in India: An exploratory study. Review of Professional Management, ISSN:0972-8686 (P); ISSN 2455-064 (O), Vol 19(1). pp 44-57.
  6. Sengupta, Nilanjan & Sengupta, Mousumi (2021). Issues in Leisure Travel Decisions During Covid-19 Pandemic: An Exploratory Study. South Asian Journal of Socio-Political Studies (SAJOSPS), Jan-June 2021, pp 119-124.
  7. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.
  8. Shwetha, G.Y, and Sengupta, Nilanjan (2021). Impact of Covid – 19 Pandemic on the Environment: Mask Pollution. Journal of Interdisciplinary Cycle Research, ISSN : 0022- 1945, Vol.13 (2), pp.2058-2067.
Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Sengupta, Nilanjan & Sengupta, Mousumi & Gandhi, L. (2021). Managing stress during fighting Covid 19 time: A perception study among the healthcare workers in Bangalore and Mysore. SDM Centre for Developmental Studies (SDM CDS), SDM Institute for Management Development (SDMIMD), Mysore. pp.73.
  2. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Awareness about sustainable fashion among Indian youth : An exploratory study in Bangalore and Mysore. Strategic Management Forum Annual Conference 2021 scheduled from 27 to 30 December 2021 to be held at IIM Nagpur, India.
  3. Sengupta, Mousumi (2021). "Communication and Presentation Skills". Course material for Post Graduate Diploma in Training and Development, offered by Indian Society for Training and Development (ISTD). 
  4. Sengupta, Mousumi & Sengupta, Nilanjan (2021). Sustainable fashion in India: An exploratory study. Review of Professional Management, ISSN:0972-8686 (P); ISSN 2455-064 (O), Vol 19(1). pp 44-57.
  5. Nataraj R. T. and Sengupta, Mousumi (2021). Conflict in family business: A conceptual analysis. Wutan Huatan Jisuan Jishu, ISSN NO: 1001-1749, V.17(5), May, pp.217-231.
  6. Prasad S.N., Sengupta, Nilanjan and Sengupta, Mousumi (2021). SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future. (Product number 1610). India Case Research Centre, All India Management Association (AIMA). pp.20.
  7. Sengupta, Nilanjan & Sengupta, Mousumi (2021). Issues in Leisure Travel Decisions During Covid-19 Pandemic: An Exploratory Study. South Asian Journal of Socio-Political Studies (SAJOSPS), Jan-June 2021, pp 119-124.
Dr. Neetu Ganapathy
M.Sc., MDBA & Ph.D
Associate Professor - Systems
  1. Neetu Ganapathy (2021). Crisis Communication at Tesla: A Case of Profits over People? (Product number 1626). India Case Research Centre, All India Management Association (AIMA). pp.12.
Prof. Mohamed Minhaj
MCA, M.Phil
Associate Professor - Systems
  1. Minhaj, Mohamed (2021). Using Wikipedia's Big Data for creation of Knowledge Bases. International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Vol.7(6), pp.11-18, November-December. Journal URL : https://ijsrcseit.com/CSEIT217546
  2. Minhaj, Mohamed & Shalini Urs (2021). Wikipedia Infoboxes: The big data source for knowledge bases behind Alexa and Siri virtual assistants. Information Matters. https://informationmatters.org/2021/11/wikipedia-infoboxes-the-big-data-...
Dr. Srilakshminarayana.G
M.Sc., Ph.D.
Associate Professor - Quantitative Methods
  1. Savitha G. Lakkol, Srilakshminarayana G. and Aniruddha S. Rao. (2021). Credit Crisis in MSME Post Demonetization and GST. 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends November 25-26, 2021, Mysuru, India
  2. Srilakshminarayana G. (2021). Tail Behaviour of the Nifty-50 Stocks during Crises Periods. Advances in Decision Sciences, ISSN : 2090-3359 (P) ISSN 2090-3367 (O) Vol.25 (4), December. DoI: https://doi.org/10.47654/v25y2021i4p115-151, pp.37.
  3. B.Venkatraja, G.Srilakshminarayana & G.S. Ganesh Prasad (2021). Socio Economic Deprivation Status of Rural Households in Karnataka. Abdul Nazir Sab State Institute of Rural Development and Panchayat Raj, Government of Karnataka, Pages 201. 
  4. Savitha G. Lakkol, Srilakshminarayana G. and Nalina K. B. (2021).  Effect of security lending and borrowing on market volatility, evidence from Indian stock market. Int. J. Business and Globalisation, ISSN: 1753-3635; 1753-3627, DOI: 10.1504/IJBG.2020.10043320.
  5. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812
  6. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287 (Web of Science), Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692
  7. Sugant R., Srilakshminarayana G. and Shyamli Soundale (2021). Factors Influencing Customer satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Interdisciplinary research in Technology and Management: Proceedings of the International Conference on Interdisciplinary Research in Technology and Management (IRTM, 2021) 26–28 February 2021, Kolkata, India, Satyajit Chakrabarty et.al., editors, ISBN: 978-1-003-20224-0 (ebk).
  8. Srilakshminarayana G. (2021). The Behavior of Extreme and Cumulative Stock Price Random Variables during the Crisis Periods -A Study of Nifty 50 Stocks. Economic research Guardian, ISSN: 2247-8531, ISSN-L: 2247-8531, V.11(2), pp.103-129.
  9. Venkatraja B. & Srilakshminarayana (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287,
    Doi: https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-0041-1726692.
  10. Sugant, R,  Srilakshminarayana G, & Shyamli (2021). Factors Influencing Customer Satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Presented at the Conference on Interdisciplinary Research in Technology Management, held from 26-28 February, 2021.
Dr. Jayakrishnan S 
Bsc, PGDM, PGCAM & PR, FPM (NITIE)
Associate Professor - Marketing
  1. Jayakrishnan S.(2021). The downfall of fairness era - road ahead for HUL’s Dove, Fair and Lovely. The Case Journal, Emerald, DOI: https://doi.org/10.1108/TCJ-07-2020-0088.
Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Sriram M. (2021). Predicting the likelihood of hedging by Companies in India- A logit model approach. Journal of Commerce and Accounting Research, ISSN: 2277-2146, V.10(3), pp.1-12.
  2. Sriram, M. (2021). SpiceJet’s Financial Health: Alarming Red Flags! - Case. SAGE Publications: SAGE Business Cases, Online ISBN: 9781529761986, pp.16,
    DOI: http://dx.doi.org/10.4135/9781529761986.
Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. B.Venkatraja, G.Srilakshminarayana & G.S. Ganesh Prasad (2021). Socio Economic Deprivation Status of Rural Households in Karnataka. Abdul Nazir Sab State Institute of Rural Development and Panchayat Raj, Government of Karnataka, Pages 201. 
  2. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812
  3. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287 (Web of Science), Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692
  4. Venkatraja B. (2021). Dynamics of Energy Consumption and Economic Growth: A Panel Estimation of Net Oil Importing Countries. Economic Studies, ISSN 0205-3292 (P), Vol.30(6), pp.63-89.
  5. Venkatraja B. (2021). Does Energy Conservation Affect Economic Growth? Evidence from India. Empirical Economics Letters, ISSN:1681 8997, Vol.20(4), April, pp.557-568.
  6. Venkatraja B. & Srilakshminarayana (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287,
    Doi: https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-0041-1726692
  7. Venkatraja B. (2021). Does China Exhibit any Evidence of an Environmental Kuznets Curve? an ARDL Bounds Testing Approach. Economic Thought Journal, Issue 1, ISSN 0013-2993, pp.111-132. 
 
Prof. L Gandhi 
M.A., M.B.A., M.Phil., UGC-NET
Assistant Professor - OB/HRM
  1. Gandhi L. (2021). HR Challenges in the Post-Covid-19 World (2021). Effective Executive- An IUP Publication, ISSN: 0972-5172, Vol.24(1), pp 43-54.
  2. Gandhi L. & K. Senthil Kumar (2021). Storytelling Management and its application in organizations. Business Perspectives, ISSN: 2581-9542 (Print), ISSN:2582-3965 (Online) Vol. 2 (2) Jan-June. pp. 1-12.
Prof. Kannadas S 
MBA, M.Phil, FDP (IIM K), FDP (IISc)
Assistant Professor - Finance
  1. Kannadas S. (2021). Impact of Psychological Factors on Investment Behaviour of Small-Scale Businessmen with special reference to Pan India. Empirical Economic Letters, ISSN 1681-8997, Vol.20(8), August, pp.1415-1427.
  2. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  3. Kannadas S. (2021). Investment behavior of short-term versus long-term individual investors of PAN India – An empirical study. Investment Management and Financial Innovations, ISSN (P):1810-4967, ISSN (O):1812-9358, V.18(2), June, pp.223-233.
  4. Kannadas S. and Manita D. Shah (2021). A Study on Impact of Behavioural Finance on Investment Decision of Single Parents in South Asian Countries. International Journal of Accounting & Finance Review, ISSN 2576-1285, E-ISSN 2576-1293, Vol.6(2), April, pp.16-37.
  5. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  6. Kannadas S. and Manita D. Shah (2021). A comparative study on investment pattern of self-employed & start-up entrepreneurs with special reference to PAN India. Indian Journal of Finance and Banking, ISSN: 2574-6081 (Print) ISSN: 2574-609X (Online), Vol.5(2), pp.62-84.
Dr. S Saibaba
MBA, MFM, MA, MPhil, PhD.
Assistant Professor - Marketing
  1. Saibaba S. (2021). Bibliometric Analysis and Visualization of Online Consumer Behavior – Past, Present and Future. Saudi Journal of Business and Management Studies, ISSN 2415-6663 (Print); ISSN 2415-6671 (Online), Vol.6(8), pp 268-291.
Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazahmed K. (2021). Fund performance, effect of pandemic and fund manager efficacy – A panel data analysis. School of Business and International Partners Research Conference, 2021, University of Dundee, UK, November / December.
  2. Riyazahmed K. and Balachandar Kaliappan (2021). It got delayed! Impact of demonetization on cash conversion cycle – A panel data study. ISDSI-Global Conference 2021: Leading business in a FLUID world held at Indian Institute of Management Nagpur, December 27-30, 2021.
  3. Riyazahmed K. (2021). Does Demographic & Socio-Economic Status influence Investment Motives? The Empirical Economic Letters. ISSN:1681 8997,  Vol 5(1), May, pp.667-680.
  4. Riyazahmed K. (2021). Investment motives and preferences – An empirical inquiry during COVID-19. Investment Management and Financial Innovation,  ISSN 1810-4967 (print), 1812-9358 (online), Vol.18(2), pp.1-11.
  5. Kavita Chavali, Prasanna Mohan Raj and Riyazahmed K. (2021). Does Financial Behavior Influence Financial Well-being?. Journal of Asian Finance, Economics, and Business (JAFEB), ISSN: 2288 – 4637, Vol 8 (2), pp. 273-280.
  6. Riyazahmed K. and Gunja Baranwal (2021). Determinants of credit risk. International Journal of Accounting & Finance Review, ISSN: 2576-1285; E-ISSN 2576-1293, Vol.6(1), pp.53-71
  7. Riyazahmed K. (2021). Neural Networks in Finance - A Descriptive Systematic Review. Indian Journal of Finance and Banking, ISSN: 2574-6081; E-ISSN: 2574-609X, Vol.5(2). 2021, pp. 1-27. 
Dr. Balaji Gopalan
M.Sc., M.E. & Ph. D
Assistant Professor - Operations
  1. Balaji Gopalan (2021). Role of Telecommunications in Business Ecosystems & Value Co-creation in the Digital Economy. ISDSI-Global Conference 2021: Leading business in a FLUID world held at Indian Institute of Management Nagpur, December 27-30, 2021.
Dr. Sunil M.V
MLISc, Ph.D
Assistant Professor - Head Academics and Administration
  1. Suresh, M. R., Sunil, M. V. and V. Chethan (2021). Building Partnership for Social Initiatives: a Compendium of Cases in Public Private Partnership (PPP) – volume 1 & 2; SDM Institute for Management Development (SDMIMD) and Administrative Training Institute (ATI) PPP Cell, Mysuru; ISBN: 978-93-83302-54-3.