 |
A webinar on the topic ‘Impact of COVID-19 on Consumer Behaviour’ was delivered by Dr. H. Gayathri, Deputy Director & Professor – Marketing, SDMIMD, on July 23, 2020. The webinar organized for the PGDM 2020-2022 Batch introduced was an eyeopener session, sharing a few interesting perspectives from the – Life Simplifiers Consumers, who want to eat less and buy less; Degrowth Activists, feel that too much time and effort are going into consuming; Climate Activists, who worry about the harm and risk that consumers are causing to the planet; Food Choosers, who people who have turned into vegetarians and vegans; and, Conservation Activists, who request not to destroy existing goods but to reuse, repair. |
