Webinar | SDMIMD

Webinar on Role of Data Analytics in Decision Making

The webinar is aimed at informing the incoming PGDM students on the importance of data analytics in decision making. They were exposed to the components of business analytics and informed about how analytics is being used in different domains. In the process, they were informed about the opportunities they have as management students in the area of analytics and were informed about their preparation for the analytics profile. They were also informed about the dimensions of analytics and how important is collecting quality data, the importance of cleaning of data, selection of the right method for analysis, and failure of models due to violation of assumptions, etc. The webinar concluded with questions from the students.

Webinar on Skills for the future as a Leader & Manager

Dr (Lt Col ) Prasad SN conducted a webinar for the new joining students on 'Skills for the Future as a Leader and Manager'. In that, he explained how situations, the environment, the organizational culture, our initiative, and our involvement at a personal level lead to the development of ideas, improvizations and innovation and make us leaders. Unlike the conventional world, the current and the future world will be a networked world wherein the ability to think on one's feet and come up with solutions to problems, empathetic behavior, critical thinking, and application of technology are valued highly. He highlighted the importance of Creativity, Technology awareness and emotional intelligence take us through the journey of leadership.

Webinar on Creativity, Design Thinking and Innovation

The interplay of creativity, design thinking, and innovation has become crucial in today's rapidly evolving business landscape. This webinar aimed to enlighten students with the knowledge and skills required to harness the power of imagination, embrace innovation, and leverage design thinking to drive organizational success. By nurturing creativity within individuals and teams, organizations foster a culture that encourages experimentation, risk-taking, and a fresh perspective. By adopting a human-centric approach, design thinking encourages interdisciplinary collaboration and promotes a deep understanding of customer requirements. Innovation, the tangible outcome of creativity and design thinking, involves the implementation of novel ideas to bring about transformative change. Embracing creativity, design thinking, and innovation will allow aspiring managers to become visionary leaders capable of driving organizational success in an ever-evolving business landscape.

Webinar on Communicating Effectively in the Virtual World

A webinar session was conducted on the theme “Communicating Effectively in the Virtual World” by Dr. Neetu Ganapathy, Faculty, SDMIMD, Mysore, for the PGDM 2022-2024 Batch. The final onboarding webinar for the new batch discussed the exploration and usage of online platforms to communicate during the pandemic. Dr. Neetu discussed the good & bad usage of virtual platforms and their impact with anecdotes. The session ended with a discussion about do’s and don’ts while communicating on social media platforms such as Facebook and LinkedIn.

Webinar on Dynamic Leadership

The 6th Onboarding Virtual Webinar for the PGDM 2022-2024 was organized on June 17, 2022, on Dynamic leadership for Organizational Excellence. The invited speaker of the webinar Dr. Nilanjan Sengupta, Chairman, AEC, and Professor - OB/HR, SDMIMD, discussed the various leadership types, styles, and leadership effectiveness along with the need for embracing ethical leadership. The webinar witnessed students enthusiastically participating during the session.

Webinar on Marketing and Social Enterprises

A webinar session was conducted on the theme Marketing and Social Enterprises by Dr M R Suresh for the incoming PGDM students. The session focused on the importance of integrating the Bottom of Pyramid in the market system to make globalisation meaningful. The poor enthusiastically participate in the market as per research studies. In many situations, giving examples, Dr Suresh highlighted that the Bottom of Pyramid markets became the main business of organisations. A distinction was made between socially responsible businesses and social enterprises. The social enterprise, an emerging form, applies marketing and business principles to achieve social goals. Increasingly sustainability is also getting incorporated in social enterprises. In addition, in the post pandemic era, social and sustainability dimensions are part of brand evaluation by consumers. There are well known brands developed social enterprises in the food and beverage sector. Social enterprises consciously adopt such practices addressing triple bottomline dimensions. Dr Suresh also indicated opportunities for social enterprises in the startup ecosystem with favourable government policies.

Webinar on 'Stress and its Nature'

An interactive webinar was organized for the PGDM 2022-2024 Batch on the topic 'Stress and its Nature' on June 4, 2022. The resource person for the session Dr. Mousumi Sengupta, Professor - OB/HR, SDMIMD, started the session with a discussion on different viewpoints about stress and its nature. The potential sources of stress, which individuals generally experience at work and in their personal lives, were discussed. Dr. Mousumi highlighted the consequences of stress (both positive and negative) and finally, discussed the individual strategies, such as time management techniques, physical exercise, and meditation.

Webinar on ‘Consumer Insights and its Importance’

‘In a competitive business environment, the survival and growth of any organization depend on how well they understand their customers’ thus said Dr. Jayakrishnan S., Faculty – Marketing, SDMIMD, Mysore, while discussing the concept of consumer insights and the relevance of consumer insights for companies during the Webinar organized for PGDM 2022-2024 Batch on May 27, 2022. Dr. Jayakrishnan shared the methods to gain consumer insight and its applications were also shared with the participants. The interaction between the students and the speaker was interesting.