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A webinar on the topic 'Marketing and Society: Relevance and Directions' was organized on June 15, 2021, for the students of PGDM Batch 2021-2023. Speaker of the webinar Dr M. R. Suresh, Professor - Marketing, SDMIMD, traced the evolution of the marketing field and the importance of societal marketing. Dr Suresh, with several examples, explained the interface between marketing and society. The webinar dwelt on the impact of climate change on marketing and the need to focus on PPP approach (People, Planet and Profit). Dr Suresh emphasized meeting the requirements of the poor by making them co-creators of value and integrating them into the global market system to enable them to benefit from the fruits of globalization. |
