Workshop

Case Workshop by Prof. Vasant Sivaraman

SDMIMD had the privilege of hosting Prof. Vasant Sivaraman, Professor at SP Jain Institute of Management & Research, Mumbai. He had interactive sessions with the Faculty on best practices of crafting teaching cases on December 17, 2024. Prof. Vasant shared his experience and expertise of case writing and teaching which was very insightful and highly received. The event was held at the SDMIMD campus. Dr S N Prasad Director SDMIMD delivered opening remarks to the program. Dr B Venkatraja, Chairperson- SDM Research Centre for Management Studies welcomed and introduced the Guest.

Workshop on Digital Marketing and AI in Marketing - November 29, 2024

Workshop Overview

In today's fast-evolving digital landscape, Artificial Intelligence (AI) is transforming the way businesses approach marketing. This One Day workshop will explore the digital marketing tools and strategies, as well as offer insights into how AI-driven tools and techniques are reshaping customer experiences, campaign optimization, and data analysis.

The full-day workshop will be divided into two focused sessions, each covering crucial aspects of modern marketing -

The first half will focus on Digital Marketing, where we will explore how businesses can harness the power of online platforms to reach, engage, and convert customers. From SEO and content marketing to social media strategies and data analytics, this session will provide a holistic view of the digital landscape and actionable insights for marketers.

The second half will shift focus to AI in Marketing, where participants will explore AI’s transformative role in automating processes, enhancing customer segmentation, and optimizing marketing strategies. Through practical examples and case studies, participants will learn how AI-driven tools can improve efficiency, predict customer behavior, and provide actionable insights to boost marketing effectiveness.

Who can attend?

* Academicians in Marketing: Those looking to deepen their understanding of modern marketing trends and technologies for teaching or research.
* Marketing Professionals: Individuals seeking to upgrade their skills, learn new strategies, and integrate AI tools into their marketing campaigns.

* Business Owners and Entrepreneurs: Those who want to drive business growth by leveraging digital marketing and AI-driven strategies for customer acquisition and retention.
* Students: Especially MBA and marketing students aiming to stay ahead of the curve by understanding key digital and AI marketing concepts.
* Consultants and Agencies: Marketing consultants or agencies looking to offer cutting-edge solutions to their clients by combining digital marketing with AI innovations.

Program Schedule:

Time	Details
9:30 am – 9:45 am	Registration
9:45 am – 10:00 am	Inauguration
10:00 am to 11:15 am	Session 1: Introduction to Digital Marketing: Understanding the scope and importance of digital platforms in today’s marketing landscape & Key Components & Metrics
11:45 am to 1:00 pm	Session 2: Hands On learning of Digital Marketing Techniques
2:00 pm – 3:15 pm	Session 3: Introduction to AI in Marketing and Key Applications
3:30 pm to 4:45 pm	Session 4: Leveraging AI for Predictive Analytics and Customer Insights
4:45 pm to 5:00 pm	Valedictory and Certificate Distribution

Brief Profile of the Resource Persons:

Dr. Keerthan Raj is an Associate Professor in Marketing at SDMIMD and is an accomplished educationist and administrator with 23 years’ split as a twofold experience - in leading major multinational banks and academia, having handled leadership roles as Dean for Academics, Research and Administration. She is an alumnus of IIM Indore, also having completed an Executive Programme in Digital Marketing from IIM Indore.

Dr. S. Saibaba, with over 23 years of industry and academic experience, specializes in AI-driven marketing, marketing analytics (R & Python), and marketing metrics. He is an experienced educator and trainer, focusing on data-driven decision-making, innovation, and design thinking. Proficient in tools like Excel, SPSS, and Tableau, Dr. Saibaba has contributed extensively to teaching, research, and professional development in marketing.

Registration Fees - INR 2000 per participant:
The registration fees include a kit, working lunch and tea.

TA, DA and accommodation are not provided. Outstation participants have to make their own travel and accommodation. However, we assist you with a list recommended list of hotels. Hotel details are available in the given link.

Click here for Accommodation Information

Click here for Registration

Payment Procedure:
Option I: Online payment: https://www.sdmimd.ac.in/sdmpayment/

Option II: Electronic Fund Transfer (EFT) favour of “Director, SDM Institute for Management Development”, payable at Mysore using the following account number:

The Federal Bank Ltd

Branch Mysore, Jayalakshmi Puram

Beneficiary: SDM Institute for Management Development

SB A/C: 16890100038823

IFSC Code: FDRL0001689

Contact us:

Dr. Keerthan Raj

Associate Professor - Marketing
SDMIMD, Mysuru

Email: keerthanraj@sdmimd.ac.in
Mobile: 9886728788

Dr. S.Saibaba

Assistant Professor - Marketing

SDMIMD, Mysuru
Email: saibaba@sdmimd.ac.in
Mobile: 8248051063

Mr. Muddaraj Urs
Co-ordinator - MDP/Workshop
SDMIMD, Mysore
Email: mdp@sdmimd.ac.in
Mobile: 9740140485

Workshop on Indian Society in Transition by Dr. R. Indira Ramarao

Dr. R. Indira Ramarao, retired Professor of Sociology and former Director of the International Center at the University of Mysuru, conducted a workshop on "Indian Society in Transition" for the PGDM 2024-2026 batch. The workshop was organized as part of the orientation program on July 18, 2024.

Workshop on Legal Aspects of Business

SDMIMD had the privilege of hosting Dr. Hema Harsha, an acclaimed expert with 25 years of experience in both the IT sector and academia. Dr. Harsha, an Associate Professor at MP Birla Institute of Management and a seasoned consultant in POSH and DEI, delivered a dynamic and informative workshop on business law, held on June 10-11, 2024.

Workshop Highlights:

POSH: Detailed the POSH Act of 2013, emphasizing employer responsibilities and the establishment of Internal Committees for a harassment-free workplace.
IPR: Explained the importance of patents, copyrights, and trademarks in protecting business innovations.
Company Law: Discussed the Companies Act 2013, corporate governance, legal requirements, and CSR initiatives.
IT Act: Covered legal recognition of digital documents and essential cybersecurity measures.
Contract Act: Emphasized key elements of the Indian Contract Act, 1872, for enforceable business agreements.

Dr. Harsha’s workshop provided invaluable knowledge on legal frameworks that support and shape business practices, inspiring us to explore these critical topics further as future business leaders.

Workshop on Predictive AI and Analytics

SDM IMD organized a workshop on the conceptual and technical elements of Artificial Intelligence and Analytics in Business. Though the workshop centered mainly on the development of predictive AI models for banking, stock trading, and other areas of finance, professionals from non-financial backgrounds also curiously attended. The workshop was held on March 7, 2024, in hybrid mode and consisted of academics and research scholars from Mumbai, Bangalore, and parts of Tamil Nadu.

Dr. SN Prasad, Director of SDMIMD, launched the event, underlining the importance of AI in business and finance. Dr. Nandakishore, the MDP Chairperson, supervised the event.

Dr. K. Riyazahmed, the workshop's resource, trained the participants on

The various aspects of AI in business and its design.
Applying AI and analytics in finance.
Developing predictive models for credit analytics, algorithm trading, and financial fraud detection.
Concerns about algorithm bias and ethical difficulties in AI applications.

Workshop on Unlocking Insights: Data Analysis with SPSS

Unlock the power of data with our comprehensive Data Analysis Workshop using SPSS tailored for research scholars. Join us for a dynamic two-day session where you'll delve into the fundamentals of data analysis, gain hands-on experience with SPSS, and master key statistical techniques. From data cleaning to advanced multivariate analysis, this workshop equips you with the skills needed to extract meaningful insights from your research data. Elevate your analytical proficiency and enhance your research capabilities with our expert-led workshop designed to empower participants on their data

analysis journey.

Topics Covered

Introduction to Data Analysis and SPSS – Data Cleaning and Preparation
Descriptive Statistics with SPSS
Data Visualization in SPSS
Inferential Statistics – Parametric Tests, Analysis of Variance (ANOVA), Non-Parametric Tests, Correlation and Regression Analysis Exploratory Factor Analysis

Target Audience

Research Scholars, Academicians, Corporate Executives

Resource Persons

Dr. S. Saibaba, currently working as Assistant Professor in the area of Marketing at SDMIMD, Mysore, India, is an accomplished professional with an MBA in Marketing, an M.Phil., and a Ph.D. With over 22 years of combined experience in academia and industry, he has published in leading journals, showcasing expertise in e-Consumer Behaviour and marketing analytics. Proficient in MS-Excel, IBM SPSS & AMOS, R, and Tableau.

Dr. Anand Sasikumar is an Assistant Professor in the area of Operations in SDMIMD, Mysore. He has a hD in the area of Industrial Engineering and Management from NITIE (IIM-Mumbai) - He has a Masters in Industrial engineering from the Concordia University, Montreal, Canada. He has around fourteen years of teaching experience at different institutes and three years of corporate experience in software industry. He is a certified Lean Six Sigma Green Belt.

Program Fees - Rs. 3000/-
The fee is inclusive of Lunch & Snacks and Certification.
Click here for registration

Payment Procedure
Option I: Online payment: https://www.sdmimd.ac.in/sdmpayment/

Option II: Electronic Fund Transfer (EFT) favour of “Director, SDM Institute for Management Development”, payable at Mysore using the following account number:

The Federal Bank Ltd

Branch Mysore, Jayalakshmi Puram

Beneficiary: SDM Institute for Management Development

SB A/C: 16890100038823

IFSC Code: FDRL0001689

Option III: Payment may be made in the form of DD drawn in favour of “Director, SDM Institute for Management Development”, payable at Mysore.

Contact

Mr. G. Muddaraj Urs

FDP Coordinator, SDMIMD

Mobile: 9740140485

mdp@sdmimd.ac.in

Workshop on Essentials of ERP

The Centre for Advanced Learning (CAL) committee of SDMIMD conducted a workshop on the essentials of ERP (Enterprise Resource Planning) for first-year students of PGDM 2023-25 on January 10, 2024. The workshop aimed to provide a comprehensive understanding of ERP systems and their significance in today's dynamic business environment. Dr. Neetu Ganapathy, a renowned expert in the field, shared valuable insights and practical knowledge to equip attendees with a solid foundation in ERP concepts.

The workshop included the following:

Streamlining business processes, enhancing collaboration, improving decision-making, and optimizing resource utilization through ERP.
Gaining a deeper understanding of ERP's role in organizational efficiency and effectiveness.
Exploring key aspects, including ERP modules, implementation challenges, and the impact on business operations.
Engaging in discussions, asking questions, and interacting with Dr. Neetu Ganapathy for an enriched learning experience.

One-day Workshop on 'Crafting Business Cases-Leveraging AI’

A Workshop on 'Crafting Business Cases: Leveraging AI', was successfully conducted on January 6, 2024, at SDMIMD. The program has attracted academicians and research scholars from various parts of the country, and all of them actively participated in this workshop.

The faculty resource person of Dr. K. Riyazahmed, SDMIMD, conducted various sessions on case writing during the day, as mentioned below:

Session 1: Essential aspects of case writing and teaching.

Session 2: Steps in Drafting Main Case Content.

Session 3: Preparing teaching notes and additional components, crafting cases using AI support.

Session 4: Design your case: case outlining and abstract preparation (hands-on), Submission and publication process: dos and don'ts.

Dr. S.N. Prasad, Director of SDMIMD, inaugurated the program in the presence of faculty members and participants at the MDP hall of SDMIMD. The program concluded with a valedictory session and the distribution of certificates. The workshop received high praise from all the participants, who expressed very positive feedback.

Workshop on Predictive AI & Analytics

Artificial Intelligence is not a trend of the future; It is already very much deployed in business, commerce, and all walks of human life. With the growing availability of financial and customer data and efficiency in handling them for valuable insights, stock markets, and financial institutions have begun to leverage them wholly to benefit the stakeholders. The ways and means of using data for business insights are referred to as 'analytics. But as stakeholders of the financial system, do we know the big picture of AI, ML, and Analytics in the context of Finance? How is the numeric and textual data in finance used to build an environment that facilitates businesses to get insights, predict, and automate processes? How do these models outperform humans on a massive scale? What are the challenges and cautions of AI applications in Finance? The workshop is designed to address these learnings.

Topics Covered

Artificial Intelligence – Framework, Facets in Finance.

Analytics in Finance – Statistical Methods and Machine Learning Applications

Credit analytics, Algorithm trading: Applications and Demonstrations

Text analytics in Finance – Architectures and applications

Concerns of algorithm-driven predictive automation.

Target Audience

Academicians, Researchers, Working Professionals, and individuals of finance and nonfinance backgrounds, who are interested in understanding the contemporary dynamics of artificial intelligence and its influence.

Resource Person
Dr. K. Riyazahmed is an assistant professor of finance who specializes in studying and teaching financial analytics. He has produced research papers on artificial intelligence (AI) in finance, neural networks in finance, and case studies on algorithmic bias, ML and analytics.

Program Fees - Rs. 2000/-
The fee is inclusive of Lunch & Snacks and Certification.
Click here for registration

Payment Procedure
Option I: Online payment: https://www.sdmimd.ac.in/sdmpayment/

Option II: Electronic Fund Transfer (EFT) favour of “Director, SDM Institute for Management Development”, payable at Mysore using the following account number:

The Federal Bank Ltd

Branch Mysore, Jayalakshmi Puram

Beneficiary: SDM Institute for Management Development

SB A/C: 16890100038823

IFSC Code: FDRL0001689

Option III: Payment may be made in the form of DD drawn in favour of “Director, SDM Institute for Management Development”, payable at Mysore.

Contact

Mr. G. Muddaraj Urs

FDP Coordinator, SDMIMD

Mobile: 9740140485

mdp@sdmimd.ac.in

Business Law Workshop by Dr. Hema Harsha

Dr. Hema Harsha, Associate Professor, MP Birla Institute of Management, Bengaluru, conducted a workshop on Business Laws and POSH Modules at SDMIMD on 23-24 August 2023.

The workshop covered topics such as contracts, company law, consumer protection, and the Prevention of Sexual Harassment of Women at Workplace Act (POSH).

Dr. Hema is an experienced legal expert with a wealth of knowledge on business law. She shared her insights on the legal framework of business in India and how businesses can protect themselves from legal risks. She also discussed the POSH Act and how businesses can create a safe and harassment-free workplace for their employees.

The workshop was a valuable learning experience for the participants and helped them to understand the legal aspects of business in India.