Campus News

Guest lecture on Responsible Business Strategy by Dr. Shilpa Iyanna

A Guest Lecture on Responsible Business Strategy was organized for the first-year students on July 24  & 25, 2023. The talk was delivered by Dr. Shilpa Iyanna, Senior Lecturer in Marketing at New Castle Business School, Northumbria University. The aim of the workshop was to provide the students with insights into the process of brand building.
 
Shilpa Iyanna talked about how brands are built, different methods for building brands, and the significance of brands from a consumer's perspective. In addition, she explored the internal and external factors that influence brand marketing, the importance of culture and cross-cultural considerations, and the challenges associated with brand management. And the various cases pertaining to top brands and their advertising techniques were discussed.

Invited talk on Entrepreneurship

Mr. Prasad S N Co-Founder of GREWIND – e-commerce initiative for selling ecofriendly products, gave an informative talk during the first-year orientation program on July 19, 2023. His talk focused on social entrepreneurship, the challenges faced by entrepreneurs, and the need for entrepreneurial skills for management professionals. Further, he insisted on avoiding plastics and using eco-friendly products to control pollution and save the environment. Later, students asked questions and interacted with Mr. Prasad to clarify their doubts regarding the risks faced in entrepreneurship.

Invited talk by Dr. M N Bheemesh

Dr. M N Bheemesh, Senior Advisor at ALTM Legal Advocates and Solicitors, graced the Orientation Program for our PGDM batch of 2023-25 at SDMIMD on July 19, 2023. His enlightening talk on "Unveiling Intellectual Property Rights" provided our students with invaluable insights into this complex field. His commitment to fostering understanding and spreading knowledge is truly inspiring.

Dharmasthala Immersion Programme for PGDM 2023-25 batch

As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 17-18, 2023. Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students were introduced to the large scale food supply logistics that caters for over 50000 or more pilgrims at the Dharmasthala Temple every day of the year. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.

Visit of EAE Spain Students under Student Exchange Program

Students from EAE Spain are on a 12-days student exchange program from 17th to 30th July 2023 to SDM Institute for Management Development (SDMIMD), Mysore. Dr. N.R. Parasuraman, Director Emeritus and Dr. S. N. Prasad, Director welcomed the students. The visiting team will explore the Indian Business Environment. The program comprises of Classroom sessions, visit to Shri Kshetra Dharmasthala Rural Development Project (SKDRDP), NIE Center For Renewable Energy & Sustainable Technologies (NIE-CREST) and industries in and around Mysore. Prof. C.V. Sridhar, Manager –Administration & Assistant Professor, Mr. G. Muddaraj Urs, Manager – International Relations & Corporatization along with faculty members of SDMIMD were present. 

Alumnus on Campus – Mr Rohit Agarwal

Mr Rohit Agarwal, alumnus of PGDM Batch 2007-2009 and the Regional Business Head South India at Havells India, delivered an inspiring talk to the PGDM 2022-24 pursuing 2nd Year of the Program on “Opportunities in Sales Domain”, held on July 17, 2023. The session aimed to shed light on the significance of pursuing an MBA, the key attributes of a successful salesperson, and the essential skills required to excel in the sales profession. The highly insightful talk provided valuable insights into the sales world and the qualities defining a successful salesperson.
 
Mr Rohit called upon the students on campus to be passionate, committed, and eager to continuously learn, to grow in their careers in the sales domain. The talk was an excellent platform for the students to gain valuable industry knowledge and prepare for a successful sales career. 

Panel Discussion on 'What students need to prepare themselves for the next 2 years - expectations'

The orientation invited talks were followed by a Panel Discussion on 'What students need to prepare themselves for the next 2 years - expectations' moderated by Mr Niranjan Naik. The panel members were Mr N. Ravi Shankar, CEO of Aim High Consulting; Mr Theja Mohan, Founder of Wise Money; Mr Pavan Kumar S.H., HR Business Partner, Hitachi Energy India Limited; Mr Anil Ram, Associate Vice President, Ujjivan Small Finance; and Ms Padmashree G.S., Emotional Scientists and Counsellor. The panel discussion concluded with an interactive and informative question & answer session. The panel discussion has been organized as part of the Orientation Program for PGDM 2023-25 batch, held on July 15, 2023.

MBA Na Milegi Dubaara! - N. Ravi Shankar

It was a knowledge & experience sharing, synergy meeting, and fun & exciting- day for SDMIMD's new batch of PGDM 2023-25 Batch on the 'Alumni Day' organized as part of the Orientation Program 2023. SDM Institute for Management Development (SDMIMD) organized this synergy meeting between the new students and the alumni members on Saturday, July 15, 2023, at its campus near the foothill of Chamundi. The talk has been organized  as part of the Orientation Program for PGDM 2023-25 batch.
 
Noted columnist, entrepreneur, angel investor, CEO of Aim High and alumnus of the institute, Mr N. Ravi Shankar, in his talk on 'MBA Na Milega Dubara' said, "Two years later, you will walk into a very complex world, further compounded by AI (Artificial Intelligence) and ML (Machine Learning). One needs to combine our learnings and skill creatively to thrive in a world like that. We need to operate with confidence that whilst. AI can organize and retrieve data and information better than us (human beings), 'Knowledge' and 'Wisdom' are still in the human domain". The message from the speaker to the new batch is to enjoy learning, explore new skills, and enrich themselves to be ready for the corporate world.