Campus News

SDMIMD and Infosys MoU for Springboard Platform

The Memorandum of Understanding (MoU) for the academic partnership with SDM Institute for Management Development (SDMIMD) and Infosys Limited was handed over to Dr N.R. Parasuraman, Director, SDMIMD, by Sri. Sundar K.S., Associate Vice President, Infosys Limited, on Monday, February 6, 2023, at SDMIMD, Mysore. Dr Sunil M.V., Head - Academic Administration, SDMIMD, and Mr Biligiri Ranga, Lead, Infosys Limited, joined them. 
Speaking on occasion after lunching the Microsite of SDMIMD on Infosys Springboard, Dr N.R. Parasuraman appreciated Infosys's effort to introduce Springboard under the CSR initiative, the digital literacy platform to support young India for academic and skill development. Further, he said that the rich content caters to the educational, skill development, and literacy needs of young minds to the skill development of a professional or entrepreneur, which has made the platform scalable to young India. 
Mr Sundar presented the courses onboarded on the platform for the SDMIMD's ESG Modular Specialization and the seminar courses designed for the flagship program - Post Graduate Diploma in Management (PGDM). Dr Sunil M.V., Head - Academic Administration, outlined the immediate plans for use in the current year at SDMIMD. 
This was followed by the orientation of the Infosys Springboard to the students from the Mr Sundar K.S. and Mr Biligiri Ranga.

Career Advancement talk for Rural Youth

'The opportunity, facility and avenues are abundant. Youths should be information literate to understand themselves and explore the future. Understanding capabilities and passion blended with zeal to achieve the goal is the key requirement,' thus said Dr S.N. Prasad, Deputy Director, SDMIMD, to the Final Year, Undergraduate students from Government First Grade College, Bharathi Nagara, Mandya District, on Saturday, February 4, 2023. The career advancement session was organized under the Unnat Bharat Abhiyan (UBA) initiative of the Central Government by SDMIMD for rural students. Dr Prasad gave an overview of the social initiatives of Shri Kshethra Dharmasthala and SDMIMD's role as part of the Vidhya Dhana, one of the philosophies of Dharmasthala. 
Dr. L. Gandhi, Chairman - Admissions & Faculty - HR, gave the orientation on how to prepare for the admissions process for an MBA Program specifically and the need for continuous learning for young graduates. 
Dr. Sunil M.V., Head - Academic Administration & Nodal Officer, UBA, SDMIMD, delivered the welcome address and coordinated the event. 

74th Republic Day Celebration

'As we look to the future, we must acknowledge that our world is changing at an unprecedented pace. Technology is transforming the way we live, work and communicate. Climate change is altering our environment and economies. And the world is becoming more interconnected and interdependent. But with change comes opportunity. We must use this opportunity to build a new India with social inclusiveness' thus said Dr Sunil M.V., Head – Academic Administration, SDMIMD, during the 74th Republic Day celebration at SDM Institute for Management Development (SDMIMD), Mysore.
Dr Sunil called upon the young managers of the institute to be with society and the environment as the responsible manager. Further, he said, 'don't ask what the world needs. Ask yourself what makes you come alive, and then do that. Because what the world needs is people who are alive.'
Dr S N Prasad, Deputy Director of the Institute and faculty members Dr M.R. Suresh and Prof. C.V. Sridhar addressed the students during the event. Patriotic songs and views on the importance of the day by the students; and the distribution of sweets with community breakfast marked the 74th Republic Day Celebration at SDMIMD. Faculty, staff and students participated in the national festival.

International Student Exchange Program 2023 – PGDM 2022-24

As part of the students exchange program 31 select students of PGDM 2022-24 batch will be visiting eight different international foreign universities for a whole term of study. During the program SDMIMD students will be studying with many international students and get taught by several faculty from different nationalities. The experience of having different pedagogy is invaluable for their growth. Besides the facility to do cases and projects with students of other nationalities and background affords cross-cultural understanding. Further, the evaluation technique used in these schools enables students to be on their toes and prove their mettle.  
The foreign universities to which the selected students will go are as follows:  
  1. Montpellier Business School, France - 4
  2. ESC Pau, France - 2
  3. EAE Business School, Spain - 3
  4. University of Bordeaux, France - 3
  5. Heilbronn University, Germany - 3
  6. UBI Business School, Belgium - 4
  7. Porto Business School, Portugal - 4 
  8. Kennesaw State University, USA - 8

International Conference on New Age Marketing

The inauguration of International Conference on ‘‘New Age marketing – Catalyzing Transformation Through Innovation, Technology, Analytics and Sustainability’’ was held on January 19, 2023 at Sri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), under the aegis of BCIC (Bangalore Chamber of Industry and Commerce).
The Chief Guest and keynote speaker Shri. Rabindra Sah, Chief Engineer – Strategic Projects – Tata Technologies. emphasized on how global industries are witnessing transformation in delivering unique experiences to their consumers through latest technological developments such as, Internet of Things (IOT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and eXtended Reality (XR) etc. During his inaugural address, Dr. N. R. Parasuraman, Director – SDMIMD, stressed the heightened importance of marketing function for all organizations and the need to stay ahead of the curve in today's fast-paced business environment by adopting innovative practices.
Dr. S. Saibaba, Assistant Professor, Marketing – SDMIMD and Conference Chair discussed that the theme of the conference was aimed at enabling the dissemination of knowledge among the researchers and practitioners, emphasizing the need for comprehending the key role played by innovation, technology, analytics and sustainability in shaping the future of the marketing function in a modern organization. The conference received more than 70 research contributions by faculty, research scholars and post-graduate students of various institutions across the country, and there are around 100 participants registered for the conference.

SDMIMD Journal of Management is Indexed in the UGC Care List

The UGC established “Consortium for Academic and Research Ethics” (CARE) for the creation and maintenance of a “Reference List of Quality Journals” in 2018. After a rigorous review process, the SDMIMD Journal of Management, a journal published and promoted by SDMIMD, Mysore (in partnership with Informatics Publishing Limited) has been included in the UGC Care list. This implies that the top academic & research regulatory body has acknowledged the high standards of research publication maintained by the SDMIMD Journal. It is testimony to the rigorous selection and review process being practiced by the Journal Editorial Board before publication. 
The Journal was started in 2010 and is published twice a year in print and online versions. The journal publishes high-quality research papers addressing all domains of management. The Journal has a large readership among academics, industry, policymakers, and practitioners. 
The UGC Care Listing of the Journal will benefit the journal and the readers in terms of further enhancement in the quality standards. 

10th International HR Conference

SDMIMD organized its 10th International HR Conference on “HR for Business Excellence” on 15th and 16th December 2022.  The conference was inaugurated on 15th December 2022 at 9:30 am by Dr. N R Parasuraman, Director of SDMIMD, and the conference Chair Dr. Mousumi Sengupta. In his inaugural address, Dr N R Parasuraman discussed about the importance of HR Leadership in an organization, and how HR plays a role as a key management factor. Dr. Mousumi emphasized on the role of HR in inculcating positive mindset amongst employees.  The Conference Proceeding CD was also released by Dr. Parasuraman. 
The keynote speaker Mr. K R Sekar, Partner, Deloitte Touche Tohmatsu India LLP, explained about the evolving role of a CHRO of a company, who needed to nurture the human capital of a company, for sustaining the strategic advantage.  He also mentioned that in the post-covid era, both physical and mental health of the employees are to be looked after, by the companies. Mr. Jagan Karthick, Program Lead at DERBI Foundation and Mr. Abrar, Incubation Manager at DERBI Foundation, were the speakers for another session of the day. The speakers emphasized on HR Challenges faced by today’s start-ups. It was discussed that involvement of HR as a strategic partner is crucial for any company’s growth.  There were paper presentations tracks in the morning and the afternoon. The day was concluded with commendable cultural performances organized by Kalanubhav Committee of SDMIMD. 
The following day began at 10:00am with papers presentations, followed by the distinguished lecture by Mr Venkatanarayanan, President - HR & CHRO, Rane Group. The speaker emphasized about the necessity for more responsible HRM Department and employee-friendly policies at workplace. The Valedictory address was delivered by Dr. Augustus Azariah, Employee & Labor Relations Leader, Kyndryl, Asia Pacific Middle East & Africa Region. He focused on the HR’s duty of care for the employees and a need for the total inclusive work environment. Dr. S. N. Prasad, Deputy-Director, SDMIMD, discussed the necessity of the progressive HRM for an organization, during the session.  
The conference was organized under the aegis of BCIC - SDMIMD Centre for Management Excellence. More than 100 participants from all over the country, along with the faculty members, staff and students of SDMIMD, took part in the conference. 

Visit to NSE Mumbai by PGDM Students

NCCMP (NSE Certified Capital Market Professional) students of II-year PGDM 2021-23 visited NSE Mumbai for a workshop on ‘Capital Markets’ on December 16, 2022. The training and certification were part of the MoU signed between SDMIMD and NSE. The workshop focussed on trading and settlement of transactions in a stock exchange, cyber security issues relating to the functioning of NSE, developments in capital markets in terms of new products and instruments and how NSE has embraced IT in managing stock exchange operations. The trainers were drawn from both NSE and other stock broking firms. Dr.M.Sriram, Associate Professor-Finance, SDMIMD accompanied the students to Mumbai as part of the workshop.